Brand Design at Expo 2025 Osaka: Meaning & Role in Public Brand Identity
The brand design of Expo 2025 Osaka, Kansai isn’t just visual decoration — it’s the structural backbone of how the Expo communicates its theme, values, and experience to audiences around the world.
Future Brand Design Trends: What’s Next for 2026–2030
As we step into the second half of the 2020s, brand design is evolving faster than ever — not just in pixels and palettes, but in how people experience meaning.
Creative Exhibitions & Expos Worth Knowing
A curated look at world expos, design weeks, and art biennales that shape creative thinking beyond trends.
Books & Journals Every Branding Mind Should Read
A curated reading list from Offnormal - magazines and books on branding, business, and culture that help develop perspective, not formulas.
Where Good Taste in Branding Actually Comes From
An editorial reflection on how taste in branding is formed - through exposure, judgment, and time, not shortcuts.
When Branding Doesn’t Need to Be Loud
A reflection on quiet branding, clarity, and why not every brand needs to shout to be seen.