Home Credit
As part of Home Credit’s "Tết Ấm App" thematic campaign, Offnormal contributed as on of the creative & social media partner, focusing on social media amplification and emotional storytelling to bring the brand's human-centric values to life.
HomeLove "Tết Ấm" in Bac Lieu – Storytelling through Heritage
Inspired by the birthplace of the legendary "Dạ cổ Hoài Lang," Offnormal infused the rhythmic soul and authentic atmosphere of the Mekong Delta into the storytelling for the HomeLove ESG video.
Our Role: Concept development, scriptwriting, and post-production.
Strategic Impact: By establishing a consistent, soulful tone and voice, we successfully built emotional momentum during the "warm-up" phase, setting the stage for the launch of the hero campaign, "Tết Ấm App."
"Dăm ba chuyện Tết" – The Art of Contextual Commerce
Offnormal developed a bespoke social media series titled "Dăm ba chuyện Tết" (A Few Tet Stories), capturing poignant snapshots of life in the days leading up to the New Year.
The Approach: Utilizing a reflective, storytelling-driven narrative, we maintained an optimistic and vibrant tone that aligned perfectly with Home Credit's diverse customer base.
Seamless Integration: We mastered the balance between emotional engagement and brand presence, naturally weaving Home Credit’s financial solutions into the narrative to drive relevance and top-of-mind awareness.
