CHINCHU is an everyday clothing brand inspired by Japanese minimalism, where comfort, functionality, and quiet aesthetics come together. We believe clothing should feel effortless — easy to wear, easy to live in, and timeless enough to stay with you beyond trends.

The name CHINCHU comes from the Vietnamese word “chỉn chu”, describing a state of being thoughtful, careful, neat, and well-put-together — in the way one dresses, works, and behaves. This philosophy defines everything we do. Each piece is crafted with intention, attention to detail, and made with our heart and soul.

Founded in 2019 by young Vietnamese creators, CHINCHU represents a mindful approach to everyday wear — where simplicity is deliberate, comfort is essential, and nothing is left unfinished.